It's no secret that artists make a majority of their income from touring. Between new releases supported by live shows, merchandise sales, meet + greets, and ticket revenue, managers are missing a massive piece of the puzzle when it comes to generating revenue. The future is still uncertain as to when live shows will resume, and smart managers are working to keep artist's overhead flexible and lean as well as find creative new sources of revenue.

Learn how Randy and Deborah took the ship's wheel when the pandemic hit and guided their artists through rocky waters to stay afloat.

Randy Nichols - CEO Force Media Management Deborah Klein - Partner and Music Manager at Primary Wave