Hailing from Fayetteville, North Carolina, Morray balanced the full-time roles of fatherhood and a 9-to-5 job with his dreams of becoming an artist, fusing elements of soul and gospel music with the grit of Southern street rap. He turned real-life tales of pain and struggle into exultant raps so compelling that he nearly became a household name with just one song, “quicksand”, which amassed over 200 million views on YouTube alone and became one of 2020's biggest breakthrough tracks.